The social photo service Instagram launched its first advertising campaign in August.Les Echos , the application will be advertising on the Internet, in cinemas and on billboards in France. Instagram representative confirmed the information, adding that the pictures and videos of the French rank and file users of the service will be the centerpiece of the campaign.
According to the French daily business publication
The announcement took place in the run-up to UEFA EURO 2016, which will take place in France, and will begin this Friday. Also worth noting is that Instagram is increasingly competing messenger Snapchat, which, according to one recent study, the most popular social services among adolescents.
Instagram
“We still are growing, but mostly it is a way to glorify our community the Instagram, very active in France” , – said the head of Facebook French subsidiary, Laurent Solly (Laurent Solly). It is not known what contribution made to the campaign itself is the Instagram, but according to Solly, this contribution is “significant”
In recent months, the application has undergone several changes -. It received black and white design, the updated logo and the algorithmic tape . Instagram recently also launched a toolkit for the business users , including a number of analytical services and communication key to business profiles. Earlier this year it was reported that for advertising platform are more than 200 thousand companies
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